For Gyms & Fitness Studios

A slow callback
is a lost membership.

Nova answers your phone, books tours, and follows up on every lead fast — because the studio that responds first usually wins the sign-up.

Request Fitness Demo See The Math
✓ Answers calls while staff are on the floor teaching
✓ Books tours — your highest-converting next step
✓ Follows up on every lead within minutes, not hours
✓ Works alongside your existing gym management software

This is not another gym CRM. Keep Mindbody, Glofox, or Zen Planner for classes and billing. Nova covers the phone and the first response — the parts that decide whether a lead becomes a member.

The Pitch

You didn't lose the lead to a competitor.
You lost it to a slow callback.

Most prospects still call before joining — and most gyms respond too slowly to convert them while interest is highest.

📞

For Owners

Recover the sign-ups currently lost to slow follow-up, and see what a delayed callback is costing in memberships.

🏋️

For Staff

Stop pausing a class or a training session to answer a pricing question at the front desk.

🎯

For Sales

Every lead gets a fast response and a tour booked — the two things that actually predict conversion.

The Math

Speed to lead is the whole game
— and most gyms are too slow.

Independent industry research, not our numbers.

67%
of prospects prefer calling when making a membership decision
Aggregated gym-industry phone research, 2026
28–35%
close rate on leads that get same-day follow-up, vs. under 12% after 48+ hours
IHRSA (International Health, Racquet & Sportsclub Association), 2026
60–80%
of prospects who tour convert to members, vs. 5–10% who don't
Aggregated gym-industry phone research, 2026
$127K
average annual revenue lost to unconverted trials and lapsed leads per facility
ClubIntel retention benchmarking data, 2026
What Nova Replaces

One system for calls,
tours, and lead follow-up.

Nova is the front-desk layer that sits alongside the gym management software you already use for classes and billing.

🤖

AI Phone Answering

Answers every call, quotes pricing and class info, and books a tour on the spot.

📅

Tour Booking

The single highest-converting step in gym sales, handled automatically instead of left to a callback that never happens.

⚡

Fast Lead Follow-Up

Every web and walk-in lead gets contacted within minutes, not the next business day.

🔁

Win-Back & Retention

Automated outreach to lapsed members and no-shows before they cancel for good.

📣

AI Marketing

Generate class promotions, challenges, and seasonal campaigns in minutes.

📊

Owner Dashboard

See calls answered, tours booked, and memberships recovered in one view.

Pricing

Priced against a lost membership,
not against a subscription.

One recovered membership can cover months of Nova. These are the real, current plan prices.

Single Location
Starter
$49/mo
For one gym or studio that needs the phone covered and tours booked.
  • AI phone answering
  • Tour booking
  • Basic lead follow-up
  • Email support
Start Conversation
Best Fit
Most Gyms & Studios
Growth
$149/mo
For gyms that want calls, tours, retention outreach, and marketing in one place.
  • Everything in Starter
  • Win-back & retention outreach
  • AI marketing
  • Priority support
Request Demo
Multi-Location
Pro
$299/mo
For gym groups running multiple locations that need centralized reporting.
  • Everything in Growth
  • Multi-location dashboard
  • Advanced reporting
  • Dedicated onboarding
Request Demo

Stop losing memberships to a slow callback.

See how Nova handles a real membership inquiry, start to finish.

Request Demo Email Us →