Nova Venue turns your rental property website, lead capture, tour requests, follow-up, social posts, email campaigns, reviews, and reporting into one connected marketing and leasing system.
Most apartment groups already have back-office software. The real leak is marketing: disconnected websites, listing services, paid ads, social pages, review tools, spreadsheets, and leasing follow-up that all live in separate places.
See what each property is spending, which channels generate leads, and where occupancy is slipping before it becomes a revenue problem.
Capture every inquiry, route tours, send follow-up, and stop losing leads because someone forgot to answer a form submission.
Generate property posts, email campaigns, listing copy, resident notices, and SEO content from one AI-assisted workspace.
The exact number depends on the property, but the pattern is almost always the same: listing services, ads, website updates, social management, email tools, review tools, and reporting all billing separately.
Toggle what a property is currently paying. The calculator updates automatically.
| Vendor / Tool | What It Does | Typical Monthly Cost | Replace It? |
|---|---|---|---|
| Apartments.com / ILS Spend | Listing exposure and renter leads | $2,000–$5,000 | |
| Google Ads + Management | Paid search and campaign management | $1,500–$3,500 | |
| Marketing Agency | Content, campaigns, reporting, consulting | $1,000–$3,000 | |
| Website Hosting + Updates | Property site, edits, floor plan pages | $300–$800 | |
| Social Media Management | Facebook, Instagram, announcements | $500–$1,500 | |
| Email / CRM Tools | Campaigns, prospect lists, resident notices | $150–$600 | |
| Review Management | Review monitoring and response workflow | $250–$600 | |
| Yardi / AppFolio / Rent Manager | Accounting, rent collection, maintenance backend | Keep it | KEEP + CONNECT |
| Selected monthly spend to replace | $9,400/mo | → $112,800/yr | |
Nova should be positioned as the growth layer, not the accounting backend. That makes the sale easier because you are not asking them to rip out their core property management software.
Modern property pages, floor plans, neighborhood info, photo galleries, SEO content, lead forms, and tour requests.
Capture every form, call request, tour inquiry, and campaign lead in one pipeline so leasing teams stop losing prospects.
Convert website visitors into scheduled tours with clear calls to action and simple routing for the leasing office.
Generate Facebook posts, emails, resident notices, vacancy pushes, event announcements, and listing copy in minutes.
Track reviews, draft responses, and turn good resident moments into reputation-building content.
Show spend, leads, tours, conversion, occupancy signals, and property-level performance in one simple view.
For apartments, do not sell a $299 website. Sell a cheaper replacement for a bloated $4k–$10k marketing stack.
The close: if a property is spending $8,000/month to generate leads, Nova does not need to be cheap. It needs to be clearly cheaper than the mess they already have, while making the leasing team faster.
Use this page as the direct sales page: lower vendor spend, better lead follow-up, more leases.